2010 (not in production)
When it comes to hair styling, the styling of the hairdryer itself is usually an afterthought, its design having remained curiously static over the years. To redress this, Wallpaper asked Industrial Facility to rethink the ubiquitous blow-drying tool and to examine all its familiar workings. Looking at how the object fits into a room or cupboard, the studio focused on added functionality and the storage of the cable. The Dryerhair incorporated a translucent cavity into which the cable neatly coiled when not in use, with the plug doubling as a lid. The switch, meanwhile, was tucked out of sight in the base of the handle.
Wallpaper Handmade, Brioni, Milan, 2010