Industrial Facility
 
 

02

03

04

Project
Second Phone

Client
Muji, Japan

Production
2002 — 2006

The Second Phone intentionally had limited features that allowed only basic communication. It relied on one wire and needed no electricity nor base station to perform. The phone was activated when picked up; the microphone and the engage button are combined into a sprung button. The design was part of Industrial Facility’s early work in the field of simplified electronics, where a product relied upon its surroundings to fill in the gaps of functionality.

It was to become an iconic product for Muji, alongside the equally iconic CD player of two years earlier. It also briefly became an international product – spurred on by landline phones becoming secondary devices to the more primary mobile phones.

Awards

IF Hannover Gold Award, 2005
G-Mark Award, 2004
FX Award, 2004
D&AD Award, 2004
 

Permanent Collections

MoMA, San Francisco

Israel Museum, Jerusalem

Art Institute, Chicago
 

Exhibitions
Gallery MA, Tokyo, 2003
Import / Export, British Council, Travelling, 2004
Found, Made, Thought, Israel Museum, 2005

 
 
 

01

06

02

03

Project

Industrial Facility w152
 

Client

Wästberg

 

Production

2015 -
 

Industrial Facility w152 moves Swedish lighting company Wästberg into new territory: electronics in combination with light. Modern lighting has now become unrecognisable - no longer the subject of only electricity. Printed circuit boards, micro-chips and diodes are now staple ingredi- ents, providing greater control, conserving energy and with longer lifespans. This transformation is a chance to establish new possibilities for the meeting point between light and electronics – that wherever light is supplied, power is often also required to charge our burgeoning devices. Industrial Facility's w152 is a lamp that also provides intelligent, universal power from three 3A USB outlets, detecting charging requirements and managing them at their fastest rate, however many devices are plugged in. 

It is able to charge the latest generation of laptop computers. The lamp is available as freestand- ing, wall-mountable or integrated. The w152 illuminates and powers the office, the workshop, the library, the living room and the bedside table. 



International Sales

Wästberg

Films
Introducing Industrial Facility w152

 

Website

Industrial Facility w152

 
 
 

02

03

04

05

06

09

Project
Picturemate Printer

Client
Epson Japan

Production
2006 —

Representing a significant shift in design approach for Epson, Industrial Facility created a small home printing unit that is portable and beyond being a peripheral to computers. With liberating features such as battery power, integrated handle, and adjustable LCD screen, it takes up a sympathetic position for domestic use, rather than merely migrated office machinery. Photo printers tend to be used occasionally, with most of their time spent in a state of idleness. For any manufacturer, that realisation can be hard to swallow, but Epson accepted it. The lid acts both as a protective cover and a paper tray. The paper exit door reveals camera card inputs.

Compact, simple, storable and not shouting for attention, the design went on to become the first Epson production printer to be designed by an outside design company, and one of their most successful. Its production continues to this day, some 6 years after its introduction.

Designed in Collaboration with Epson Design.

 

Awards

IF Hannover Gold Award, 2006

Japan G Mark Award, 2006

 

Permanent Collections

Israel Museum, Jerusalem

Exhibitions

Some Recent Projects, Design Museum London, 2008

Margaret Howell, London, 2011

Found, Made, Thought, Israel Museum, 2005

Love & Money Ozone Gallery, Tokyo, 2006

International Design Biennale, Saint-Etienne, 2006


 
 
 

02

03

04

05

Project
View Projector

Client
Epson Japan

Production
2006 (not in production)

A productive relationship with Epson Japan led to the proposal to consider the combination of an LCD projector with an integral DVD player. It was clear that LCD projectors, unlike their forebears, had been so successful in their formation of a typology – becoming lost boxes in a world of changing lifestyles. The project was really about transforming what was initially business equipment into a useful tool for the home environment. Even more so, the integral DVD player and speakers, meant that it had no need to rely on other euipment to function. A white wall and an electrical outlet is all that is required. 

Its design reference was obvious – that of cine projectors, partly because of making the LCD projector upright rather than flat. The result was a product that felt as though it was meant to play movies, giving some pride and enjoyment through its use. Seeing the spinning DVD also contributed to the ‘atmosphere’ of playing a film.

Designed in collaboration with Epson Design.

 

Exhibitions
Some Recent Projects, Design Museum London, 2008

Margaret Howell, London, 2011

Found, Made, Thought, Israel Museum, 2005

 
 
 

02

03

04

05

06

07

08

09

Project
Core 7 and Core 4 USB Hubs

Client

LaCie

Production

2008 —

The Core 7 and Core 4 USB Hubs represented the second project for LaCie - the first was the Little Disk program of external hard drives that set the course for a very different design attitude applied to computer peripherals.

It made clear that a hard drive could be viewed not as a product but a piece of media, in the same vein as a DVD or Cassette, and so remove all superfluous details, flashing lights and power cords. Even though the launch in 2007 was derided as mere boxes with no design credentials, it became one of the most succcessful product ranges ever developed for LaCie. Like the Little Disk Program, these USB Hubs were viewed similarly to extension sockets used on the floor, allowing several USB's to be plugged in, when the computer has limited sockets.

The Core 7 Hub can be used on the desk or wall mounted. At the rear, two compartments house regular and mini-USB cables, along with 6 USB sockets. The 7th is on top, allowing for fast in and out of data sticks. The Core 4 Hub is a mobile device that provides 4 USB inputs.

 

Awards

Red Dot Award, 2008

 

Exhibitions
Less and More, the work of Dieter Rams, Design Museum London, 2011

Some Recent Projects, Design Museum London, 2008

 

International Sales

LaCie France