TOG is an innovative furniture company that plans to build a community, combining industry with craftsmanship, technology and humanity. The company is the brainchild of Brazilian industrial group Grendene, with Philippe Starck as its Creative Director.
The foundation of TOG is to create a virtuous and unique sales system where the customer has the freedom to enjoy the distinguished design piece 'naked' - as proposed by the company and designer - or to apply their own personal mix of finishes and colors through a large platform of local craftsman. In the case of Tubo, we set out to create an advanced and economically viable recycled PET molding process, by working with the source of the raw material itself, that can then be freely customised.
The collection consists of chair with a variety of bases, along with working tables and mobile shelving. The chairs themselves are made from molded PET that is created from a raw blanket material formed from recycled platic bottles that would normally find their way into the waste stream. After a year of testing and analysis, a steel tool was developed that economically ‘polymerises’ and seals the PET into a semi-rigid shell. The shell is then supported by a spring steel exoskeleton that allows for comfort and movement.
Icon Award nomination 2014
Milan 2014 Best In Show, Metropolis Magazin
In 2009 Mattiazzi – a leading Italian producer of wooden furniture – released the influential Branca Chair – the all-wood, stacking armchair produced with the best of robotic manufacturing with hand-finishing. It went on to win the Design of the Year for Furniture in 2011 and is now included in the Permanent Collections of the Design Museum and the Victoria and Albert Museum, London; the Finlandia Design Museum, Helsinki; and the Museum of Modern Art, San Francisco.
To allow free movement at stool height, the seat is soft and open from 270 degrees. The backrest is small and reassuring, providing a backstop and a place to hang a jacket. The metal curved footrest replicates the outline of the seat.
The Branca Stool was first previewed by Mattiazzi at the Salone del Mobile 2014 and is now available after passing stringent quality controls and BIFMA standards. Stools are available in natural and coloured Ash (Anilin Black, Anilin White, Anilin Branca Green and Natural Ash) with a powder-coated footrest and a seat height of 760mm.
The Branca Stool continues the trajectory of tree branches seamlessly bending and meeting; it is also inviting and comfortable, yet skeletal in its formation.
Salone del Mobile, 2014
Retail Facility Pop-Up, London Design Festival, 2014
Family Matters, Die Neue Sammlung, Munich, 2015