Industrial Facility
 
 

03

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05

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07

08

09

Project

Equipment

 

Client

Whirlpool, Italy

 

Production

2004 (not in production)

 

This project coincided with a pragmatic philosophy developed in the studio at the time and termed ‘voluntary simplicity’. Euipment attempts to break the notion that luxury means larger kitchen spaces with ever bigger appliances. Measuring 2.3m high by 1.6m wide, Equipment appears as an oversized fridge-freezer yet it contains a small, compact kitchen. A purposefully straightforward, precise and contained appliance in and of itself, conceived as a single product rather than the agglomeration of several appliances.

Three cooking options are provided in Equipment – an electronic induction cook top, a microwave and a steam oven. Controls are located on a panel that slides in and out from the work surface. A dishwasher is engineered as part of a lower section of the sink and features a 3-minute economic program.

Consistent with the philosophy of ‘voluntary simplicity’, the design of Equipment is very ‘matter of fact’, avoiding flamboyance and pretence. Flexible and multi-functional, this design addresses the main need of saving space for the user.

Awards

Red Dot Award, 2005

 

Exhibitions

100% Design, London, 2004

The European Design Show, Design Museum London, 2005

InKitchen, Milan, 2005

 

International Sales

Whirlpool Italia

 
 
 

07

06

01

04

05

10

Project

w152 Busby Exhibition 2121

 

Client

Wästberg

 

Production

2015

 

Swedish lighting company Wästberg commissioned us to design a travelling exhibition for the launch of the w152 Busby lamp. Retail shop Twentytwentyone marked the start with an exhibition held during London Design Festival 2015. Large crates made from pine wood provided life-size vignettes where the Busby lamp could be found, with a joyful colour palette that set the tone for the imagined settings. The exhibition is accompanied by a catalogue, art directed by Ana Varela and with photography by Jara Varela. 

 

The crates were then packed and shipped to locations in Copenhagen, Stockholm and Oslo.

 

Catalogue

w152 Busby

 

Films

w152 Busby

 

Further Reading

Twentytwentyone

 
 
 
Beauty as unfinished business
Project Information

01

07

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09

10

Project

Beauty as unfinished business


Client

Biennale Internationale Design Saint-Étienne, France


Production

2015

 

Invited by general curators Benjamin Loyauté and Elsa Francès, Industrial Facility curates and designs the exhibition entitled ‘Beauty as unfinished business’ at the ninth Biennale Internationale Design Saint-Étienne in France.

A carefully selected group of recently produced objects by international designers and manufacturers are gathered and arranged in a special exhibition design. ‘The people and the environment in combination with objects and their use, creates an atmospheric energy in space and time. This relationship between a product and its context is perhaps as close as we could describe the creation of beauty.'

Describing the exhibition, Hecht and Colin write ‘It is difficult to singularly locate just where beauty resides in a product: is it in its making, its use, its form or its cultural relevance? Or is it that beauty is found in the equilibrium of all of these things?'

The exhibition pavilion is a series of rooms that create an imagined architectural context for the objects. The objects are arranged and lit to form a dialogue. Each room gives space generously to the objects so that little else is seen in the viewer's periphery. Around the entire pavilion is a field of ropes that give an intimacy to each room, yet also allow visitors to enter and exit anywhere.



‘Beauty in products is essentially to do with the age-old unity of material and function. However, there is a spatial dimension that is also very necessary and rarely ever addressed: The product must be experienced within a context that arouses something in us. This ‘something’ happens when we look beyond the thing itself, beyond its own space, to something much bigger than ourselves.’

 
 
 

05

04

02

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07

Project 

Issey Miyake Kiosk

 

Client

Issey Miyake Parfums, France

 

Production

2009 -

 

The kiosk project for Issey Miyake Parfums sets perfumery inside a more solid, receptive and also mutable environment. The display is an exercise in balance, where permanence is offset by lightness and movement. The design used the historical context of market stalls to provide a simplistic approach to the function of selling, rather than the ephemeral and aesthetic that are often the staring point for this type of project. Each functional element of stock, wrapping, transaction and display are visible and inform the whole design. The result is that the interaction between beauty consultant and customer is now on the same level - rather than from behind a counter. The design was first launched at Galleries Lafayette in 2009, and from its success has now been rolled out globally.

 
 
 

08

03

04

01

06

Project

Issey Miyake Display

 

Client

Issey Miyake Parfums, France

 

Production

2009 -

 

The kiosk project for Issey Miyake Parfums was accompanied by a design program for the method of displaying products. The feeling generated was of a curated collection of items. Box displays, perfume stands, test placements, and trays were combined to create a fresh and informal presentation. The designs were first launched at Galleries Lafayette in 2009, and from its success have now been rolled out globally.