2004 (not in production)
This project coincided with a pragmatic philosophy developed in the studio at the time and termed ‘voluntary simplicity’. Euipment attempts to break the notion that luxury means larger kitchen spaces with ever bigger appliances. Measuring 2.3m high by 1.6m wide, Equipment appears as an oversized fridge-freezer yet it contains a small, compact kitchen. A purposefully straightforward, precise and contained appliance in and of itself, conceived as a single product rather than the agglomeration of several appliances.
Three cooking options are provided in Equipment – an electronic induction cook top, a microwave and a steam oven. Controls are located on a panel that slides in and out from the work surface. A dishwasher is engineered as part of a lower section of the sink and features a 3-minute economic program.
Consistent with the philosophy of ‘voluntary simplicity’, the design of Equipment is very ‘matter of fact’, avoiding flamboyance and pretence. Flexible and multi-functional, this design addresses the main need of saving space for the user.
Red Dot Award, 2005
100% Design, London, 2004
The European Design Show, Design Museum London, 2005
InKitchen, Milan, 2005
Beauty as unfinished business
Biennale Internationale Design Saint-Étienne, France
Invited by general curators Benjamin Loyauté and Elsa Francès, Industrial Facility curates and designs the exhibition entitled ‘Beauty as unfinished business’ at the ninth Biennale Internationale Design Saint-Étienne in France.
A carefully selected group of recently produced objects by international designers and manufacturers are gathered and arranged in a special exhibition design. ‘The people and the environment in combination with objects and their use, creates an atmospheric energy in space and time. This relationship between a product and its context is perhaps as close as we could describe the creation of beauty.'
Describing the exhibition, Hecht and Colin write ‘It is difficult to singularly locate just where beauty resides in a product: is it in its making, its use, its form or its cultural relevance? Or is it that beauty is found in the equilibrium of all of these things?'
The exhibition pavilion is a series of rooms that create an imagined architectural context for the objects. The objects are arranged and lit to form a dialogue. Each room gives space generously to the objects so that little else is seen in the viewer's periphery. Around the entire pavilion is a field of ropes that give an intimacy to each room, yet also allow visitors to enter and exit anywhere.
‘Beauty in products is essentially to do with the age-old unity of material and function. However, there is a spatial dimension that is also very necessary and rarely ever addressed: The product must be experienced within a context that arouses something in us. This ‘something’ happens when we look beyond the thing itself, beyond its own space, to something much bigger than ourselves.’
Issey Miyake Kiosk
Issey Miyake Parfums, France
The kiosk project for Issey Miyake Parfums sets perfumery inside a more solid, receptive and also mutable environment. The display is an exercise in balance, where permanence is offset by lightness and movement. The design used the historical context of market stalls to provide a simplistic approach to the function of selling, rather than the ephemeral and aesthetic that are often the staring point for this type of project. Each functional element of stock, wrapping, transaction and display are visible and inform the whole design. The result is that the interaction between beauty consultant and customer is now on the same level - rather than from behind a counter. The design was first launched at Galleries Lafayette in 2009, and from its success has now been rolled out globally.
Issey Miyake Display
Issey Miyake Parfums, France
The kiosk project for Issey Miyake Parfums was accompanied by a design program for the method of displaying products. The feeling generated was of a curated collection of items. Box displays, perfume stands, test placements, and trays were combined to create a fresh and informal presentation. The designs were first launched at Galleries Lafayette in 2009, and from its success have now been rolled out globally.
Some Recent Projects
Design Museum London, UK
Curated by Gemma Curtin this was Industrial Facility's first exhibition within the UK. It covered the studios designs and their position in the landscape of life, exploring how it has pushed the boundaries of materials and methods. Two simultaneous exhibitions were presented. 'Some Recent Projects' focused on recent works. 'Under a Fiver' presented almost 100 objects from around the world, collected and edited from the past 15 years, that influenced the studio's thinking, and brought into question the very nature of what we consume. Exhibition graphic design and signage were executed by Graphic Thought Facility. A bookshelf at the entrance to the exhibitions doubled as a practical means of storing and dispensing the gallery guide, while also acting as a surface for the title graphic for both shows.
Now! Design Vivre, Paris