Industrial Facility
 
 
Turn, Twist & Branch Off
Project Information

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Project

Turn, Twist & Branch Off

 

Client

Aram Store, UK

 

Production

2011

 

The Aram Store, which acts as Mattiazzi’s distributor, commissioned a small installation to mark the official launch of the Branca Chair program in the UK. It was called Turn, Twist & Branch Off as an allusion to the making of the chair. A large wall acted as a grounding to the space, and held a selection of past projects to introduce the lineage of Industrial Facility’s work. 

 
 
 
Beauty as unfinished business
Project Information

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Project

Beauty as unfinished business


Client

Biennale Internationale Design Saint-Étienne, France


Production

2015

 

Invited by general curators Benjamin Loyauté and Elsa Francès, Industrial Facility presents the exhibition entitled ‘Beauty as unfinished business’ at the ninth Biennale Internationale Design Saint-Étienne in France.

 

A carefully selected group of 30 recently produced objects by international designers and manufacturers are gathered and arranged in a special exhibition design. ‘The people and the environment in combination with objects and their use, creates an atmospheric energy in space and time. This relationship between a product and its context is perhaps as close as we could describe the creation of beauty. 

Describing the exhibition, Hecht and Colin write ‘It is difficult to singularly locate just where beauty resides in a product: is it in its making, its use, its form or its cultural relevance? Or is it that beauty is found in the equilibrium of all of these things?’ 

 

‘For us, beauty remains an abstract concept, not necessarily an ideal that is related to truth or perfection, but an untouchable quality, bigger than any object. Beauty is therefore, by nature, immaterial. We can locate it when we find a product that is almost impossibly between time and space; it functions very well within our concrete, material world and is also somehow transcendent in the relationship it forms to context.’ 

 

‘Beauty in products is essentially to do with the age-old unity of material and function. However, there is a spatial dimension that is also very necessary and rarely ever addressed: The product must be experienced within a context that arouses something in us. This ‘something’ happens when we look beyond the thing itself, beyond its own space, to something much bigger than ourselves.’ 

 
 
 

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Project 

Issey Miyake Kiosk

 

Client

Issey Miyake Parfums, France

 

Production

2009 -

 

The kiosk project for Issey Miyake Parfums sets perfumery inside a more solid, receptive and also mutable environment. The display is an exercise in balance, where permanence is offset by lightness and movement. The design used the historical context of market stalls to provide a simplistic approach to the function of selling, rather than the ephemeral and aesthetic that are often the staring point for this type of project. Each functional element of stock, wrapping, transaction and display are visible and inform the whole design. The result is that the interaction between beauty consultant and customer is now on the same level - rather than from behind a counter. The design was first launched at Galleries Lafayette in 2009, and from its success has now been rolled out globally.

 
 
 

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Project

Issey Miyake Display

 

Client

Issey Miyake Parfums, France

 

Production

2009 -

 

The kiosk project for Issey Miyake Parfums was accompanied by a design program for the method of displaying products. The feeling generated was of a curated collection of items. Box displays, perfume stands, test placements, and trays were combined to create a fresh and informal presentation. The designs were first launched at Galleries Lafayette in 2009, and from its success have now been rolled out globally.

 
 
 

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Project

Some Recent Projects

 

Client

Design Museum London, UK

 

Production

2008

 

Curated by Gemma Curtin this was Industrial Facility's first exhibition within the UK. It covered the studios designs and their position in the landscape of life, exploring how it has pushed the boundaries of materials and methods. Two simultaneous exhibitions were presented. 'Some Recent Projects' focused on recent works. 'Under a Fiver' presented almost 100 objects from around the world, collected and edited from the past 15 years, that influenced the studio's thinking, and brought into question the very nature of what we consume. Exhibition graphic design and signage were executed by Graphic Thought Facility. A bookshelf at the entrance to the exhibitions doubled as a practical means of storing and dispensing the gallery guide, while also acting as a surface for the title graphic for both shows.

Exhibitions

Now! Design Vivre, Paris

 

Further Reading

Graphic Thought Facility