2008 — 2010
A watch in its most simplest description is something that ‘measures’ time. The Circumference Watch followed this description - a wristwatch as an accurate measuring device, similar to a ruler. For the numbers on the face of the watch, the same number typeface was adopted as used on the technical rulers manufactured by the Japanese company Shinwa. Since the watch was to be made by Seiko, Shinwa allowed the use of their typeface. The design also had an interesting sense of depth - produced through the interplay of three elements: the numbers printed on the back side of the glass, the shadows that were projected upon the face, and the hands of the watch. In order to give the glass cover a greater sense of materiality, green glass was chosen. All of these ideas gelled together to form a very simple but also magical design.
IF Hannover Award, 2012
The Art Institute of Chicago (AIC)
Margaret Howell, London, 2011
Turn, Twist and Branch Off, Aram Store, London, 2011
Table Items, Art Institute of Chicago (AIC), 2012
Frame Magazine, January 2012
Bottle is a unisex, analogue watch with raised nodules around its glass perimeter, similar to those found on the bottom of a glass beverage bottle. We noticed that there are often exactly sixty of these nodules found on a typical beer bottle where the function is to avoid suction between the bottle and a table surface. This observation makes a useful correlation to the units of timekeeping and replicating these nodules creates a strikingly irridescent appearance when light hits its face at different angles.
It was designed for Nava, an Italian accessories company, in colours that follow typical glass bottles - brown ale, green wine, clear spirt and blue water.
Serial Beauty, Biennale Saint-Étienne, France, 2015
An Alarrm is an effective analog alert watch that adopts the iconic alarm clock analogy as its starting point. When the alert is activated, instead of sound a small motor creates a vibration on the wrist, similar to a mobile phone. Its intelligence is in how simple it is to set and use – the alert is set simply by moving the alarm hand to the desired time and lifting the alert button. This interface was also borrowed from the alarm clock, to avoid ‘layers’ of settings that would have otherwise created complexity that’s normally found in alarm watches.
Even though the digital world has made analogue alarm clocks appear historical, people still are attracted to them for their loudness and simple interface. Bell was designed to help alarm clocks take up a more desireable position, for people who struggle with the layers of information required to set digital clocks. The design moved the bell component to form part of the clock’s body, helping to save components, simplifying the appearance, and creating a much louder ring within a small footprint. Bell features a snooze control, a molded numeral display that avoids the necessity for printing, and LED illumination. It is louder than a mobile phone, a desk clock or a watch. Its loudness is also reflected in the choice of colours: Fire Bell Red, Bicycle Bell Chrome, and Doorbell Black.
The battery door is easily pulled off for replacement, as well as serving as a stand for greater stability when the alarm is ringing. When the alarm is activated, the LED light also turns on, to help to see its display on dark winter mornings.
Best Product, GQ Magazine, 2009
New & Notable, ID Magazine, 2009
San Francisco Museum of Modern Art
Less and More, the Work of Dieter Rams, San Francisco, 2012
Turn, Twist and Branch Off, Aram Store, London, 2011
Some Recent Projects, Design Museum London, 2008
Industrial Facility examined the travel alarm clock - a product that receives little attention yet continues to be popular among older generations. The design was informed not by shape but by interface. The ambition was to create a digital alarm clock with such simplicity of use that it would render a manual unnecessary. By involving two digital displays - one for time, the other for alarm - that are always visible, adjusting the display becomes intuitive. The reverse of the clock has both, a lock button for travelling (to stop the display inadvertently changing) and a battery compartment that uses no screws. Other functions include display illumination and an alarm/snooze button that also incorporates the speaker.
Every detail, from the interface, to the size and material were considered and resulted in a clarity rarely seen in these types of products.
"It's not often you get the chance to develop a product from scratch. It came about from the plain frustration of trying to set a digital alarm clock for travelling. The answer came during a trip to Tokyo, where the hotel had a clock with two displays. This simple idea removed a lot of complexity in using it, even though it added more. However, adopting this simple idea proved hard to achieve for mass production at an affordable scale, because it required a new microchip along with the costs of programming. The overwhelming advantages proved irresistible to us and IDEA. The proportions were also based on half the size of a passport. We all feel it epitomises one of the primary roles of design - making things better from inside out."