w152 Busby Exhibition 2121
Swedish lighting company Wästberg commissioned us to design a travelling exhibition for the launch of the w152 Busby lamp. Retail shop Twentytwentyone marked the start with an exhibition held during London Design Festival 2015. Large crates made from pine wood provided life-size vignettes where the Busby lamp could be found, with a joyful colour palette that set the tone for the imagined settings. The exhibition is accompanied by a catalogue, art directed by Ana Varela and with photography by Jara Varela.
The crates were then packed and shipped to locations in Copenhagen, Stockholm and Oslo.
Beauty as unfinished business
Biennale Internationale Design Saint-Étienne, France
Invited by general curators Benjamin Loyauté and Elsa Francès, Industrial Facility curates and designs the exhibition entitled ‘Beauty as unfinished business’ at the ninth Biennale Internationale Design Saint-Étienne in France.
A carefully selected group of recently produced objects by international designers and manufacturers are gathered and arranged in a special exhibition design. ‘The people and the environment in combination with objects and their use, creates an atmospheric energy in space and time. This relationship between a product and its context is perhaps as close as we could describe the creation of beauty.'
Describing the exhibition, Hecht and Colin write ‘It is difficult to singularly locate just where beauty resides in a product: is it in its making, its use, its form or its cultural relevance? Or is it that beauty is found in the equilibrium of all of these things?'
The exhibition pavilion is a series of rooms that create an imagined architectural context for the objects. The objects are arranged and lit to form a dialogue. Each room gives space generously to the objects so that little else is seen in the viewer's periphery. Around the entire pavilion is a field of ropes that give an intimacy to each room, yet also allow visitors to enter and exit anywhere.
‘Beauty in products is essentially to do with the age-old unity of material and function. However, there is a spatial dimension that is also very necessary and rarely ever addressed: The product must be experienced within a context that arouses something in us. This ‘something’ happens when we look beyond the thing itself, beyond its own space, to something much bigger than ourselves.’
Issey Miyake Kiosk
Issey Miyake Parfums, France
The kiosk project for Issey Miyake Parfums sets perfumery inside a more solid, receptive and also mutable environment. The display is an exercise in balance, where permanence is offset by lightness and movement. The design used the historical context of market stalls to provide a simplistic approach to the function of selling, rather than the ephemeral and aesthetic that are often the staring point for this type of project. Each functional element of stock, wrapping, transaction and display are visible and inform the whole design. The result is that the interaction between beauty consultant and customer is now on the same level - rather than from behind a counter. The design was first launched at Galleries Lafayette in 2009, and from its success has now been rolled out globally.