Muji has become synonymous with simple, no frills products, and this is exemplified by its stationary category. In this field, the designer sees the consumer as a serious partner; to respond to his true needs and not to insinuate; to neither seduce, exploit, nor manipulate him. When asked to design a small pocket notebook, Industrial Facility adopted the format of a passport, using the exact size, corner radius, number of pages and fabrication process. For the colour, again the same spectrum used for passport nationalities was followed, so in this sense the work had already been done.
The result was an instant success for Muji on a global scale.
Formwork accessories are designed to help bring some order to papers, tools, and artefacts in any domain. Each containers is made from ABS plastic with a non-slip Silicone base and range from Pencil Cups to Trays, Boxes, and Media Stands. They can be arranged horizontally and vertically, with each container being multi-dimensional in where they can be placed and what they can contain. The project is an affirmation that the things that surround us are now a mixture of the analogue and digital, and that the true nature of what serves us on a daily basis is far more varied than we might have imagined. A pencil cup may contain pens and scissors but also inevitably USB sticks, rubber bands, brushes, and keys. Formwork acknowledges this, with a cantilever that extends out, so that the small things are visible and accessible.
The sizes also relate to dimensions of commonly found items. For instance a cup shares the same diameter as a roll of masking tape. With forms that are pluralistic, stackable and made well, Formworks range of use becomes far broader than in the office, making it as open as possible.
The complete Formwork collection will be available from Retail Facility, spring 2014
ICON Design of the Year, nomination 2013
Guild, British Council, Cape Town, 2014
Europe, Retail Facility from Spring 2014
Pentagon Pen Collection
Elephant & Coral, Singapore
In our increasingly digital world, writing instruments still seem to hold their position as anchors of reality. The Pentagon Collection consists of a fountain pen and rollerball pen that represent characterful simplicity, borne from patterns of use. The spherical cap transforms the pentagonal barrel into a seamless pen when the cap is screwed over it (a two-way thread allows the cap to turn in both directions). Pentagon is made from polished Ebonite - a very hard rubber - that is shaped and formed by hand. The pentagonal form itself is made of an odd number of facets that only a skilled craftsman can produce. The nib is made from 18K gold, with a specially commissioned nib-design by the artist and naturist Tham Pui San.